CigaFree
An AI-powered quit-smoking coach that tackles cravings in real time — not just counting the days since your last cigarette.
Overview
Behaviour change, not just streak tracking.
While most quit-smoking apps focus on streak counters and money saved, CigaFree takes a behavioural approach. It helps users understand their smoking patterns, resist cravings in real time, and gradually build smoke-free habits through personalised insights and short distraction challenges.
Developed as part of the Apposite Labs mobile product portfolio, CigaFree demonstrates how AI and behavioural design can be combined to create simple but effective habit-change tools.
The problem
Most apps help after the craving. We help during it.
Traditional quit-smoking apps track days, calculate savings, and show milestone badges. These metrics can be motivating — but they rarely help in the critical moment when a craving actually occurs.
CigaFree was designed to solve this by focusing on real-time craving management and pattern awareness. The two core actions on the home screen are intentionally simple:
This approach lets the app respond immediately to the user's actual situation — no menus, no friction.
Key features
Everything the app does.
Real-Time Craving Challenges
Two-minute distraction activities — breathing exercises, mental puzzles, focus tasks — designed to outlast a craving until it fades naturally.
Behavioural Pattern Detection
The app identifies your highest-risk times of day, common triggers, and weekly patterns — so you can anticipate cravings before they hit.
Intelligent Risk Alerts
Predictive alerts fire before your historically difficult windows — shifting the app from reactive to proactive support.
AI Coaching Support
An AI coach that references your personal behaviour data to offer tailored guidance — not generic advice.
Progress Tracking
Cravings resisted, cigarettes avoided, time smoke-free, money saved — metrics that reinforce positive momentum at every step.
Minimal Friction Design
Open the app, tap a button, begin a challenge. Three steps — nothing more. Designed for stressful, impulsive moments.
Design philosophy
When cravings hit, users should be able to act immediately.
The interface avoids unnecessary complexity and prioritises speed, clarity, and focus. The entire craving-response flow is three steps:
- 01 Open the app
- 02 Tap a button
- 03 Begin a challenge
This minimal friction ensures the app remains helpful even during the most stressful, impulsive moments — which is exactly when it needs to work.
Technology
Built using a modern mobile-first architecture.
CigaFree combines several technologies to deliver a responsive and intelligent experience:
- React Native — cross-platform iOS & Android
- AI-powered conversational coaching
- Behavioural pattern analysis engine
- Lightweight activity engagement systems
- Ad integration for sustainable monetisation