Privacy Policy

Introduction

CigaFree ("the App") is operated by Apposite Labs Ltd ("we", "our", or "us"), registered in England and Wales (Company No. 17153038). This Privacy Policy explains how we collect, use, and protect information when you use the CigaFree mobile application.

By using the app, you agree to the collection and use of information in accordance with this Privacy Policy.

Information We Collect

1. Information You Provide

When using the app, you may voluntarily provide information such as:

• Smoking habits (e.g. cigarettes smoked, cravings, triggers)
• Responses to in-app questions
• Messages sent to the AI coaching feature
• Feedback or support messages

This information is used solely to provide app functionality such as progress tracking, behavioural insights, and personalised coaching.

We do not require account creation to use the core features of the app.

2. Health Data (Apple Health)

With your permission, CigaFree may read certain health and activity data from the Apple Health app using the HealthKit framework provided by Apple Inc.

If you grant access, the app may read the following data types:

• Heart rate
• Heart rate variability (HRV)
• Step count
• Sleep data

This information is used only to enhance your personal dashboard and provide insights into how quitting smoking may affect your health and activity patterns.

For example, this data may be used to:

• Display heart rate trends
• Show sleep improvements over time
• Display activity levels such as steps
• Provide motivational insights related to recovery and wellbeing

Important Health Data Protections

Health data obtained through Apple Health:

• Is never sold to third parties
• Is never used for advertising
• Is never shared with advertising platforms
• Is used solely to provide app functionality

Health data remains under your control and can be revoked at any time through your device settings.

You can manage Apple Health permissions at:

• iOS Settings → Privacy & Security → Health → CigaFree

3. Usage and Analytics Data

We may automatically collect limited information about how the app is used, including:

• Device type
• Operating system version
• App version
• Basic usage data (feature interactions)

This information helps us improve the app and diagnose technical issues.

4. Advertising Data & Consent

CigaFree displays advertisements using Google AdMob. To comply with Google's Publisher Policies and regulatory frameworks including the UK GDPR and EEA standards:

• For UK/EEA Users: Upon first launch, you will be presented with a Consent Message. You can choose to allow or deny personalised advertising. If you decline, AdMob will serve non-personalised, programmatic limited ads that do not use tracking cookies or identifiers.
• Data Collected: AdMob may automatically collect device identifiers, IP addresses, general location data (country/city level), and ad interaction metrics to serve, limit, and combat fraud within ad placements.

For full transparency on how Google uses this data, please review Google's Privacy & Terms Policy.

How We Use Your Information

We use collected information to:

• Provide and operate the app
• Track smoking progress and habits
• Generate personalised behavioural insights
• Deliver AI coaching responses
• Display health and wellness insights using Apple Health data (if enabled)
• Improve app performance and user experience
• Display advertisements through AdMob
• Respond to support requests

We do not sell personal information to third parties.

Legal Basis for Processing (UK & European Users)

If you are using the App from the United Kingdom or the European Economic Area (EEA), we process your personal data under the following legal bases pursuant to the UK GDPR / Data Protection Act 2018:

• Consent: For the collection of smoking tracking data, AI chat interactions, and Apple HealthKit integration, we rely entirely on your explicit, voluntary in-app consent. You can withdraw this consent at any time by deleting your data or revoking app permissions.
• Legitimate Interests: We process basic usage analytics and device data to maintain app security, optimise performance, and deliver non-personalised advertisements.

AI Features

CigaFree may use artificial intelligence services to generate responses for features such as coaching or craving support.

Messages or prompts submitted through these features may be processed by external AI providers in order to generate responses.

These providers process data only as necessary to generate the requested output.

Users should avoid submitting sensitive personal information when using AI chat features.

Data Storage

Some data generated through use of the app may be stored locally on your device or securely processed by third-party service providers.

We take reasonable steps to protect information from unauthorised access, alteration, or disclosure.

Third-Party Services

The app may use third-party services that collect information used to identify you.

These services include:

• Google AdMob — Used to display advertisements. Privacy Policy: https://policies.google.com/privacy

Additional service providers may process limited data necessary to support app functionality.

Your Privacy Choices

You control how your data is used.

Advertising Preferences

You can limit advertising tracking through your device settings:

• iOS → Settings → Privacy → Tracking

You may also reset your advertising identifier through your device settings.

Apple Health Permissions

You can revoke access to Apple Health data at any time through:

• iOS → Settings → Privacy & Security → Health → CigaFree

Children's Privacy

CigaFree is not intended for children under the age of 13.

We do not knowingly collect personal information from children. If we become aware that a child has provided personal information, we will take steps to delete it.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Changes will be posted on this page with an updated "Last updated" date. Continued use of the app after changes indicates acceptance of the updated policy.

Contact Us

If you have any questions about this Privacy Policy or the app, please contact: