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Privacy Policy — Colorly: Colouring Book

Last updated: April 2026

Colorly: Colouring Book ("the App", "we", "us", "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard information when you use our mobile application. By using the App, you agree to the practices described below.

1. Information We Collect

We collect only the minimum information required to operate and improve the App.

1.1 Information you provide

You may voluntarily provide:

  • Preferences within the App (such as saved images or favourites)
  • In-app selections and interactions
  • Optional feedback or support requests

We do not require you to create an account to use the App's core features.

1.2 Automatically collected information

When you use the App, we may collect:

  • Device type and operating system
  • App usage data (screens viewed, session length, interactions)
  • Approximate location (non-precise, based on region only)
  • Crash reports and performance data

This data is collected in an anonymised or aggregated form where possible.

2. How We Use Information

We use collected information to:

  • Operate and maintain the App
  • Generate and deliver colouring content
  • Improve user experience and performance
  • Personalise content recommendations
  • Monitor crashes and fix bugs
  • Prevent misuse or fraudulent activity

We do not sell personal data.

3. Advertising

The App may display advertisements to support free usage. Advertising may involve:

  • General ad delivery
  • Rewarded ads (optional, user-initiated)
  • Interstitial ads between sessions or actions

Third-party advertising partners may use anonymised identifiers to show relevant ads. These identifiers cannot directly identify you. You can choose to limit ad tracking via your device settings.

4. Premium Features

The App may offer optional paid features ("Premium"). If you purchase Premium:

  • Your payment is processed securely by a third-party provider (e.g. Apple App Store / Google Play)
  • We do not store or have access to your payment card details
  • Purchase status may be stored to unlock features across devices

5. Data Storage

Some user data (such as saved images, progress, or preferences) may be stored securely to:

  • Sync your experience across sessions
  • Maintain your progress and settings
  • Restore your content if you reinstall the App

You can reset or remove stored data by clearing the App data on your device.

6. Third-Party Services

The App may use trusted third-party services for:

  • Analytics and performance monitoring
  • Crash reporting
  • Advertising delivery
  • Content generation and image processing
  • Cloud storage and hosting

These services only process data necessary to perform their functions and are subject to their own privacy policies.

7. Data Retention

We retain data only as long as necessary to provide the App experience, meet legal or operational requirements, and improve system performance. You may request deletion of data where applicable.

8. Children's Privacy

The App is designed for a general audience and is suitable for children and families. We do not knowingly collect personal data from children. If we become aware that such data has been collected, it will be removed promptly.

9. Your Rights

Depending on your location, you may have rights to access your data, request deletion, withdraw consent for certain processing, and opt out of personalised advertising via device settings.

10. Security

We take reasonable technical and organisational measures to protect data against unauthorised access, loss or misuse, and alteration or disclosure. However, no system is 100% secure.

11. Changes to This Policy

We may update this Privacy Policy occasionally. Changes will be posted within the App or on the official website with an updated "Last updated" date.

12. Contact

If you have any questions about this Privacy Policy, please contact us at:

Apposite Labs

Email: info@appositelabs.co.uk